{"id":623868,"date":"2014-10-15T19:00:00","date_gmt":"2014-10-15T19:00:00","guid":{"rendered":"https:\/\/stg-hemmetsjournal-stage.kinsta.cloud\/hemmetsjournal\/artiklar\/manniskor\/20141015\/systrarnas-losgodis-lockar-londonbor\/"},"modified":"2016-05-15T10:40:47","modified_gmt":"2016-05-15T10:40:47","slug":"systrarnas-losgodis-lockar-londonbor","status":"publish","type":"post","link":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/artiklar\/manniskor\/20141015\/systrarnas-losgodis-lockar-londonbor\/","title":{"rendered":"Systrarnas l\u00f6sgodis lockar Londonbor"},"content":{"rendered":"
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\"Systrarnas<\/p>\n

\u2013 V\u00e5r \u00f6nskan \u00e4r att b\u00f6rja inrikta oss mer p\u00e5 att producera s\u00f6tsaker f\u00f6r speciella tillf\u00e4llen, till exempel handgjorda praliner med namn p\u00e5 till br\u00f6llop och andra slags festligheter, ber\u00e4ttar systrarna Anna och Josefin.<\/p>\n

Butiken med det lockande namnet Sugarsin (sockersynd) ligger i den fashionabla stadsdelen Covent Garden i centrala London. Att \u00f6ppna d\u00f6rren \u00e4r som att stiga in i en dr\u00f6m. H\u00e4r finns godis fr\u00e5n golv till tak. Riktiga svenskfavoriter som sockerbitar, sega fiskar, skumsvampar och polkagrisklubbor samsas i hyllorna med praliner av h\u00f6gsta kvalitet. Marabous chokladkakor ligger skavf\u00f6tters med kollegorna fr\u00e5n Fazer och Cloetta. Trettionio kvadratmeter himmelrike med andra ord.<\/p>\n

\u2013\u2002Butiken g\u00f6r oss glada varje dag, s\u00e4ger Josefin. Det \u00e4r en stor lycka att vi kan g\u00f6ra det h\u00e4r tillsammans.<\/p>\n

\u2002Ocks\u00e5 engelsm\u00e4nnen \u00e4r f\u00f6rtjusta. Och f\u00f6rbryllade.<\/p>\n

\u2013\u2002Ofta kan man se dem komma in genom d\u00f6rren, stanna till och spricka upp i ett stort leende. Men hur de sedan ska g\u00e5 tillv\u00e4ga har de ofta inte riktigt klart f\u00f6r sig. Inte kan det v\u00e4l vara m\u00f6jligt att man sj\u00e4lv f\u00e5r botanisera i alla dessa burkar\u2026<\/p>\n

\u2002I England finns inte traditionen med l\u00f6sgodis. D\u00e4r handlar man sitt godis i f\u00e4rdigf\u00f6rpackade p\u00e5sar.<\/p>\n

\u2013\u2002Det g\u00f6r att det vi erbjuder h\u00e4r kan vara lite mycket att ta in. Men det \u00e4r ocks\u00e5 det som g\u00f6r det s\u00e5 roligt. M\u00e5nga ser det nog som ett litet \u00e4ventyr att handla hos oss.<\/p>\n

\u2002Systrarna Josefin Deckel, 30, och Anna Nilsson, 32, \u00e4r uppv\u00e4xta i Tyres\u00f6 utanf\u00f6r Stockholm.<\/p>\n

\u2002De flyttade till London f\u00f6r \u00e5tta \u00e5r sedan f\u00f6r att plugga marknadsf\u00f6ring och reklam.<\/p>\n

\u2013\u2002Egentligen skulle vi sedan \u00e5ka tillbaka till Sverige men vi trivdes s\u00e5 bra.<\/p>\n

\"Systrarnas\u2002De best\u00e4mde sig f\u00f6r att starta n\u00e5got eget och s\u00e5 f\u00f6ddes id\u00e9n om en godisaff\u00e4r. Redan fr\u00e5n allra f\u00f6rsta b\u00f6rjan av sin vistelse i England hade de ju saknat godis. Gott godis i l\u00f6svikt.<\/p>\n

\u2013\u2002Till att b\u00f6rja med var vi inne p\u00e5 att butiken skulle heta n\u00e5got i stil med Sweet Sisters, eftersom vi ville spela lite p\u00e5 just det faktum att vi \u00e4r systrar. Men Sugarsin k\u00e4ndes mer sp\u00e4nnande.<\/p>\n

\u2002Det tog cirka tv\u00e5 och ett halvt \u00e5r innan butiken slog upp portarna.<\/p>\n

\u2013\u2002Det var mycket arbete innan vi kom till skott. Men den 19 december 2011, mitt i julruschen, drog vi ig\u00e5ng.<\/p>\n

\u2002De sista veckorna innan \u00f6ppningen jobbades det dygnet runt.<\/p>\n

\u2013\u2002Vi spacklade och m\u00e5lade som galningar. Monterade hyllor, packade upp hundratals glasburkar och dekorerade.<\/p>\n

\u2002H\u00f6jdpunkten var d\u00e5 sex \u00f6verfulla pallar med godis levererades.<\/p>\n

\u2013\u2002D\u00e5 k\u00e4nde vi ren och sk\u00e4r lycka.<\/p>\n

\u2002Efter tv\u00e5 och ett halvt \u00e5r har systrarna inga problem att leva p\u00e5 sin verksamhet. M\u00e5nga utlandssvenskar har hittat till butiken.<\/p>\n

\u2013\u2002F\u00f6r en svensk i ett annat land \u00e4r nog ofta l\u00e4ngtan stark efter s\u00e5dant man k\u00e4nner igen hemifr\u00e5n, tror Josefin. Det blir helt pl\u00f6tsligt lite extra viktigt med Lucia, schlagerfestivalen och plockgodis.<\/p>\n

\u2002Anna nickar inst\u00e4mmande.<\/p>\n

\u2013\u2002Kanske har det n\u00e5got med identitet att g\u00f6ra. En vilja att h\u00f6ra till n\u00e5gonstans.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Systrarna Anna och Josefin l\u00e4mnade Sverige f\u00f6r studentlivet i London. Efter studierna ville de g\u00e4rna starta n\u00e5got eget. Och de hade uppt\u00e4ckt att det fanns n\u00e5got den engelska huvudstaden saknade\u2026<\/p>\n","protected":false},"author":1,"featured_media":623869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ep_exclude_from_search":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[82],"tags":[87],"class_list":["post-623868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manniskor","tag-reportage"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-11 14:33:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/posts\/623868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/comments?post=623868"}],"version-history":[{"count":0,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/posts\/623868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/media\/623869"}],"wp:attachment":[{"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/media?parent=623868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/categories?post=623868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.hemtrevligt.se\/hemmetsjournal\/wp-json\/wp\/v2\/tags?post=623868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}